Tony Little is an American television fitness personality and businessman, best known for his fitness infomercial products.
Little is a certified personal trainer and identifies himself as “America’s Personal Trainer”. He is known for his over-the-top, hyper-enthusiastic personality and long blonde ponytail. Four of Little’s favorite catchphrases are “You can do it,” “It’s technique!,” “Always believe in yourself” and “Conceive, Believe and Achieve”. Little’s infomercials have generated more than $4 billion in sales globally. Little averages about 6,000 hours a year on TV.
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